Universal, Paramount, Warner See Gen Z Theater Surge
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- Universal Pictures reports that Gen Z and Gen Alpha attend movies about seven times a year, outpacing Baby Boomers (five) and Millennials (six).
- Legendary Entertainment says younger audiences crave 1990s‑era nostalgia, seeking glimpses of a pre‑smartphone world they only know through stories.
- Super Mario Galaxy Movie capitalized on the multi‑generational Super Mario Bros. franchise to draw whole‑family audiences and lift PG‑rated box‑office results.
- Tom Rothman urged exhibitors and studios to cut the number of ads and trailers before screenings, sparking debate over the balance between revenue and audience experience.
- Paramount Pictures notes a shift toward video‑game adaptations as comic‑book superhero films soften, positioning games as the new vital source material for movies.
Why it matters: Studios like Universal will gain box‑office share as Gen Z/Alpha attend theaters seven times a year, and trimming pre‑show ads will boost ticket sales and long‑term brand loyalty at the cost of ad revenue.
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