Musk, Nadella, Huang Adopt Trump's AI Rebrand — SkimNews
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- Donald Trump signed an executive order requiring government agencies to use "super intelligence" and declared that "The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!"
- Elon Musk quickly renamed SpaceXAI to SpaceXSI in response to Trump's announcement
- Marc Benioff rebranded Salesforce's AIForce to SIForce hours after Trump's declaration, a move the source frames as "capitulation"
- Nvidia (Jensen Huang) committed $1 billion to scientific advancement including "super intelligence research"; Huang has separately stated the danger posed by AI is "overblown"
- Satya Nadella (Microsoft) repeatedly referred to AI as "super intelligence" in a post calling for building an "emergency brake" for the technology
- During Trump's second term, Silicon Valley leaders — including Zuckerberg, Pichai, Bezos, Amodei, and Musk — attended the same AI summit where the rebranding executive order was announced
Why it matters: The largest names in tech are publicly aligning their language with a presidential directive that framed holdouts as enemies, raising questions about whether commercial access to the administration is shaping their independent technical judgment — Nvidia's Jensen Huang now uses the preferred term while publicly downplaying AI's dangers, and Microsoft now frames AI safety calls like the "emergency brake" in the rebranded vocabulary.
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