Netflix launches Brian Williams podcast in 2026
SkimNews Take
Netflix's foray into podcasts with a known broadcast personality suggests a strategy to capture audiences who prefer audio-first content while leveraging established media figures to build immediate credibility and listenership.
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- Netflix will debut the weekly interview series “We’re Back! With Brian Williams” later in 2026.
- Brian Williams will host the show, featuring pop‑culture guests such as actors, writers, musicians, athletes and journalists.
- Jonathan Wald will serve as executive producer, with At Will Media producing and Will Malnati and Ashley Taylor also listed as executive producers.
- Brian Williams said the podcast aims to provide longer, more interesting conversations than the typical four‑minute news interview, citing a prediction that every American will have a podcast by 2030.
- Amazon Prime Video previously aired Williams’ extended coverage of the 2024 U.S. presidential election, also executive‑produced by Wald.
Why it matters: Netflix secures a veteran anchor and a built‑in fan base, while Brian Williams returns to regular media work after a five‑year break, potentially pulling his former news audience onto the streaming service’s new audio platform. The launch underscores Netflix’s push into podcasts as the market is projected to reach near‑universal adoption by 2030.
