Big Shot Pictures Lands Film Rights To ‘CookieRun’ Game Franchise; 2029 Theatrical Release Eyed — SkimNews
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- Big Shot Pictures optioned the feature rights to adapt CookieRun, the South Korean gaming franchise with over 300 million downloads, in partnership with Devsisters, the IP's creator and owner
- The film is planned for a 2029 global release, coinciding with the 20th anniversary of the original game CookieRun: OvenBreak, launched in South Korea in 2009
- Devsisters' CookieRun franchise spans CookieRun: Kingdom, OvenBreak, Crumble, and the CookieRun: Braverse Trading Card Game, alongside merchandise and live experiences — inspired by the folk tale The Gingerbread Man, the games follow Cookies escaping the witch's oven that brought them to life
- The U.S. is the franchise's top market, accounting for 65% of global merchandise sales in 2025, and CookieRun: Kingdom was named one of YouTube's Top 10 U.S. Trending Topics in 2025 — the only standalone game on the list
- Brian Robbins, CEO of Big Shot Pictures, said the company's "expertise in digital-first storytelling and short-form engagement" makes it suited to "amplify the massive online conversation already surrounding these characters"
- Big Shot Pictures has a first-look theatrical distribution deal with Sony Pictures Entertainment, and recently acquired the Eloise franchise and a 25% stake in Alvin and the Chipmunks via a joint venture with Bagdasarian Productions
- Kilhyeon Cho, CEO of Devsisters, framed the theatrical film as expanding the CookieRun experience "in a way no other medium can," carrying a message of courage to longtime fans and newcomers
Why it matters: Big Shot Pictures, armed with a first-look distribution deal with Sony Pictures Entertainment, secures a franchise with 300 million downloads and a U.S. audience driving 65% of 2025 merchandise sales — its largest market by far — for an adaptation timed to the IP's 20th anniversary. For Devsisters, a 2029 theatrical film would mark CookieRun's biggest screen push yet, converting proven mobile-gaming loyalty into mainstream family entertainment reach.
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