Meta Sued Over Face-Recognition, AI Training Data — SkimNews

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- Plaintiffs filed a proposed class action in Chicago federal court alleging Meta extracted biometric information from Facebook and Instagram photos without notice or consent to build NameTag, an unreleased face-recognition system embedded in the Meta glasses AI companion app, and to train generative AI models including Emu and Muse Image.
- WIRED's June 4 report found NameTag code had been secretly embedded in an app downloaded over 50 million times; Meta removed the code the following day, and CTO Andrew Bosworth called the reporting "incredibly misleading" and "absolutely dishonest."
- Illinois' Biometric Information Privacy Act underpins the suit, with plaintiffs seeking $5,000 per intentional or reckless violation and $1,000 per negligent violation; the proposed national class could number in the millions, with claims dating back to September 4, 2021.
- Meta's prior biometric track record includes a $650 million Illinois class-action settlement in 2020 over an earlier face-recognition system and a $1.4 billion Texas settlement in 2024 over similar allegations.
- Chief product officer Chris Cox previously called Facebook and Instagram a "data advantage" for Meta's AI systems; Muse Image drew earlier criticism this summer for letting users generate images based on other people's public Instagram accounts, a feature Meta removed within days.
- The complaint cites a 2004 chat in which CEO Mark Zuckerberg reportedly referred to people who trusted him with their data as "dumb fucks," framing the case as part of a longer pattern of privacy violations at the company.
Why it matters: A national class in the millions suing under BIPA, where statutory damages start at $1,000 per negligent violation, exposes Meta to a damages multiplier that could dwarf its prior $650 million Illinois and $1.4 billion Texas biometric settlements, while the suit simultaneously targets the data pipeline feeding its Emu and Muse Image models — raising fresh legal risk for AI products Meta is actively shipping.
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