Nvidia, AMD Both Hike GPU Prices Up To 30%
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- Nvidia is reportedly raising prices charged to manufacturing partners like MSI and Asus by up to 30%, per Taiwanese outlet Economic Daily News (July 28).
- AMD is preparing a 10% price hike to its own partners, according to hardware leaker Harukaze5719 (July 31), with speculation that AMD waited for Nvidia to move first.
- AMD's Radeon RX 9070 XT has already climbed from a $600 MSRP to $700–$750 on Newegg, while Nvidia's comparable GeForce RTX 5070 Ti has roughly jumped from a $750 2025 launch price to about $1,000.
- AMD's new RX 9050 launched with a 4GB VRAM variant exclusive to certain regions at $280—a move Digital Foundry flagged as evidence the AI flash memory crisis is forcing the return of low-VRAM budget cards.
- The pricing pressure stems from the broader AI-driven memory supply crunch (dubbed "RAMageddon"), which the article frames as squeezing GPU manufacturers and consumers simultaneously through at least 2028.
Why it matters: GPU buyers lose the last refuge of AMD's price advantage—AMD's 9070 XT at $700–$750 now sits closer to Nvidia's ~$1,000 RTX 5070 Ti than to its own $600 launch price. Coordinated hikes from both vendors within days of each other show the AI memory crunch is reshaping the entire GPU market, not just one company's pricing.
