Stones Relaunch Crossfire Hurricane as 100% Jamaican
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- Crossfire Hurricane Rum is being relaunched less than three years after its 2023 debut with a reworked expression made entirely in Jamaica, replacing the prior Caribbean blend of Jamaican, Barbadian, and Dominican Republic rums.
- The new release is billed as the first spirits brand to unite rums from four of Jamaica's most respected distilleries — Hampden Estate, Long Pond, Worthy Park, and Clarendon — produced via copper pot and column distillation from local molasses and sugarcane.
- Ian Burrell, a well-known rum ambassador, was tapped as co-creator of the new expression, which the brand is positioning as a "super-premium spirit, celebrating the band's enduring creative bond with Jamaica."
- Distribution is expanding beyond the U.S. to the UK and across the rest of Europe, accompanied by a new logo, branding, and bottle design placing the Stones' tongue-and-lips mark at the center of soundwave-inspired patterns.
- The band's stated motivation centers on their 50-plus-year relationship with Jamaica: in a joint statement, the group said the island "got into everything we did in the early seventies" and noted that Jamaica was where they recorded "Goats Head Soup."
- The rum's name comes from the opening lyric of "Jumpin' Jack Flash," and the band recommends drinking the versatile liquid mixed, neat, as an Old Fashioned, or in a Tropical Hurricane cocktail.
Why it matters: The relaunch repositions a celebrity liquor brand around a concrete production claim — a single blend drawing from four named Jamaican distilleries — while expanding from a U.S.-only footprint into UK and European distribution, with rum ambassador Ian Burrell lending category credibility.
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