Rolling Stones Launch NASCAR Capsule and Short Film
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- The Rolling Stones and NASCAR launched a co-branded fashion capsule including a racing jacket, two T-shirts, a hoodie, and two limited-edition vinyl variants of the band's new album 'Foreign Tongues,' due July 10.
- The collection features the Stones' tongue-and-lips logo reimagined in NASCAR's yellow, red, and blue colorway against a checkered flag, with a press release tying both brands to 'unforgettable live experiences and a shared spirit of performance.'
- A vintage-style T-shirt sports a bright yellow race car numbered 62 — a deliberate nod to 1962, the year the Stones formed — christened 'Jumpin Jack,' and is sold as 'the perfect tribute to two icons who've never stopped pushing the limits.'
- The full-snap twill racing jacket comes in sizes small through 4XL, with red striping, the 'Foreign Tongues' album name on the chest and collar, and racing-inspired decals running down the sleeves and across the back; the source flags it as expected to sell quickly.
- Two NASCAR-themed vinyl editions — a 'Checkered Flag Edition' and a 'Stock Car Edition' — are available for purchase on the band's official website, tying the merch drop directly to the new record.
- The collaboration's short film recasts NASCAR drivers Jesse Love, Connor Zilisch, and Carson Hocevar as a touring rock band chronicling life on the road, scored to music from 'Foreign Tongues.'
- The cotton-blend hoodie carrying the same circle-badge design is sold exclusively through the official NASCAR online store, a distribution split the source highlights but doesn't explain.
Why it matters: The collab turns the Stones' July 10 album rollout into a cross-demographic merch moment, selling Stones product inside NASCAR's retail channel and NASCAR-themed vinyl inside the band's — the small/4XL jacket range and the exclusive hoodie at the NASCAR store suggest the brands are targeting each other's fan bases rather than just Stones die-hards.
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