Amazon's sponsored prompts drive less traffic than
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- Amazon's Rufus AI shopping assistant is utilizing "sponsored prompts" that are driving lower traffic but are more cost-effective than traditional ads (The Information).
- OpenRouter is reportedly in discussions to raise $120M led by CapitalG, valuing the company at $1.3B post-money (TechMeme, The Information).
- OpenRouter has seen its annualized revenue surge from over $10M in October to more than $50M (TechMeme, The Information).
Why it matters: Amazon's ad revenue streams may shift as AI-driven prompts underperform traditional ads.
