Advertisers report low-tech process, limited data from
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- Advertisers who participated in ChatGPT's first ad campaigns describe the process as 'low tech' (The Information).
- OpenAI is reportedly preparing to expand ad sales to more marketers next month, suggesting an effort to address current shortcomings (The Information).
- Key feedback from these initial advertisers highlights a critical absence of data to demonstrate ad efficacy, posing a challenge for future adoption and trust (The Information).
Why it matters: OpenAI's ad platform faces scrutiny over data and tech, crucial for its monetization and industry standing.
