StackAdapt Launches ChatGPT Ad Pilot at $15 CPM
SkimNews Take
OpenAI's ad monetization, even through partners, introduces a new revenue stream that could incentivize platform stability and resource allocation for commercial users over free tiers.
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- StackAdapt launches a limited pilot with OpenAI to sell ad slots inside ChatGPT, targeting CPMs as low as $15.
- OpenAI provides the ad infrastructure, framing the placement as a “discovery layer” for users researching products, according to a pitch deck shared March 27.
- Inc42 reports a concurrent OpenAI outage that left thousands of ChatGPT and Codex users unable to access the services, potentially affecting early ad impressions.
Why it matters: Advertisers gain a new channel at $15 CPM, while OpenAI secures fresh revenue; however, the outage affecting thousands of users could delay ad performance and erode confidence in the platform.
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