Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch (Krystal Scanlon/Digiday)
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- ChatGPT ad CPM rates have fallen from $60 to as low as $25, according to Digiday.
- Ad buyers say the minimum spend for ChatGPT ads dropped from $250K at launch to $50K now.
- Krystal Scanlon (Digiday) reports that advertising on ChatGPT is becoming more affordable for brands.
Why it matters: Advertisers can now launch ChatGPT campaigns for as little as $50K, expanding access for mid-sized brands.
