OpenAI Cuts ChatGPT Ad Rates to Chase SMBs — SkimNews
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- OpenAI is cutting ad rates inside ChatGPT as part of an ongoing effort to grow its advertising business
- OpenAI is chasing small and midsize businesses and hiring new talent from Meta for its ChatGPT ads, while also jockeying with Anthropic to win over developers with new models and tools
Why it matters: OpenAI's pivot toward SMB advertisers — combined with Meta-hired talent and rate cuts — signals a long-tail, high-volume monetization strategy distinct from Anthropic's enterprise focus, putting pricing pressure on AI-native ad placements as ChatGPT scales.
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