Nick Kroll: Filming in L.A. Will 'Bring Life Back' to the City — SkimNews
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- Nick Kroll was a featured keynote speaker at the Variety Entertainment & Technology Summit presented by EY on Thursday in L.A., where he argued a thriving shooting community "will bring life back" beyond just money — including a "vitalization" he said he's missed since moving to the city nearly 20 years ago.
- Kroll's upcoming Netflix comedy "A Hundred Percent" — co-created with Gabe Liedman, starring Sam Richardson, Jason Mantzoukas and Vanessa Bayer, with Diane Lane in a recurring role — was shot in L.A. and is expected to debut in 2027; Kroll called it a "love letter" to the city.
- Kroll holds a first-look deal with FX dating back more than 15 years, and serves as executive producer on the network's "Adults" — which defied typical TV decline as Season 2 ratings grew 40% domestically and 100% internationally after a prequel episode helped new viewers find the series.
- Beyond live-action, Kroll has been EP and voice actor on Netflix animated series including "Mating Season," "Human Resources" and the Emmy-nominated "Big Mouth."
- After the audience applauded his L.A. appeal, Kroll quipped: "That said, I'm personally moving to Austin to start a podcast network."
Why it matters: Kroll publicly tying a major Netflix order to keeping crews working in L.A. adds a creator-led voice to the debate over production migration out of the city. His "Adults" Season 2 growth — 40% domestic, 100% international after FX bet on a prequel to fix Season 1 discoverability — shows that patient, audience-building strategies under John Landgraf can pay off even when initial ratings disappoint.
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