Meta launches AI chatbot Mac app with screen sharing
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- Meta launched a dedicated Mac app for its AI chatbot on Wednesday, letting users share their screen so the assistant can suggest, answer, or create content based on on-screen activity.
- Meta AI on Mac supports system-wide dictation across all apps and integrates with Google Workspace to pull account and web data into decks, docs, and spreadsheets.
- Meta connected the chatbot to Instagram, Facebook accounts, and Meta ad campaigns, enabling it to analyze post reach, likes, shares, and saves to recommend next posts and deliver recurring weekly performance updates.
- Meta framed the launch as a shift toward a productivity-focused assistant to compete with rivals — Google's Gemini, OpenAI's ChatGPT, and Anthropic's Claude already have desktop apps, and ChatGPT and Claude can take direct computer control.
Why it matters: Meta is catching up in the desktop AI race — Google, OpenAI, and Anthropic already shipped Mac apps, with ChatGPT and Claude able to take computer control. Meta's edge is wiring its chatbot directly into Instagram, Facebook, and ad campaign data, putting business analytics inside the assistant rather than behind a separate dashboard.
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