Honda Kills Prologue, Pulls Out of US EVs Entirely
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- Honda confirmed the Prologue EV will be discontinued following completion of the 2026 model year, after scrapping its next-generation 0 Series SUV, 0 Series Sedan, and Acura RSX earlier this year.
- The Prologue is built on GM's Ultium platform—the same architecture powering Chevy, GMC, and Cadillac EVs—and Honda already ended production of the Acura ZDX on that platform last year.
- Honda sold over 80,000 Prologues since the model's March 2024 launch, though sales fell 48% year-over-year in H1 2026, dropping it to 8th among US EVs.
- Honda's EV-related losses reached 1.45 trillion yen ($9.2 billion) for the fiscal year ending March 2026, with total operating losses of 414.3 billion yen ($2.6 billion)—the company's worst on record.
- Scaling back EV plans will cost Honda an estimated 2.5 trillion yen ($15.7 billion), most of which will be recorded in the upcoming fiscal year.
- Honda is pivoting to hybrids, planning 15 new hybrid models globally by 2030 and repurposing its Ohio "EV Hub" to produce hybrid and gas vehicles.
- Closeout leases on remaining Prologue inventory start at $279 per month.
Why it matters: Honda exits the US EV market entirely despite the Prologue still ranking as a top-10 seller, absorbing an estimated $15.7 billion in costs to scale back EV plans while betting its future on 15 new hybrids by 2030—a strategic retreat that cedes ground to every EV competitor still investing in the segment.
