Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50% — SkimNews
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- Salesforce will acquire Braze for roughly $5.66 billion, paying $47.50 per share in cash to holders of Braze's Class A common stock, with the deal expected to close in fiscal 2028 pending shareholder and regulatory approvals.
- Braze shares skyrocketed more than 50% on Tuesday after a brief premarket trading halt, jumping from a $30.04 close the prior day, while Salesforce stock slipped roughly 1% in the same morning session.
- Braze builds AI-powered marketing tools for customer data and messaging management, making it a fit for Salesforce's push into AI-driven customer engagement.
- Bill Magnuson, Braze's CEO, said in a statement that the companies share a commitment to marketers and that combining with Salesforce's platform will let Braze "innovate faster."
- The Braze deal comes months after Salesforce agreed to acquire AI customer service platform Fin for roughly $3.6 billion, a move the company framed as bolstering its agentic AI offerings for enterprises.
- In August, Salesforce and Anthropic announced an expanded partnership that included a plugin called "Claudeforce" with pre-built sales skills for composing emails, updating records and more via the frontier lab's model.
Why it matters: MarketWatch's headline pegs the offer at a 58% premium to Braze's prior $30.04 close, yet Salesforce's own 1% slide signals investors want proof the AI-marketing M&A spree will pay off — this is Salesforce's second major AI-adjacent acquisition in months after the ~$3.6 billion Fin deal, and shareholders aren't rewarding the shopping spree.
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