Apple launches a new Apple TV 4K with Siri AI and remote-free voice commands — SkimNews
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- Apple launched a new $299 Apple TV 4K featuring an A19 chip and Siri AI integration for personalized content recommendations and Emmy-style queries like 'Which Apple TV shows won this year?'
- The new Apple TV 4K includes three far-field microphones enabling remote-free voice commands to Siri, and its remote now has a built-in speaker so users can hear it when lost in couch cushions.
- Apple TV 4K now supports four-speaker surround sound when paired with HomePod mini 2 or HomePod 2 speakers.
- Preorders begin today; the Apple TV 4K ships November 13, arriving four years after the previous model's 2022 launch.
- Apple had planned to ship the new Apple TV 4K in 2024, but Bloomberg reported delays to the AI-powered Siri forced the company to push its home-device launches back.
- Rivals Google and Amazon have also added AI-powered content suggestion features to their streaming devices in recent years.
Why it matters: Apple ships its first Apple TV refresh in four years with its delayed Siri AI finally onboard, narrowing the AI-content-discovery gap with Google and Amazon. The far-field microphone array reframes the device as an always-listening living-room hub rather than a remote-controlled accessory — but the four-year hardware drought means competitors had a long head start in AI-driven streaming experiences.
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