Walmart Touts Free Peacock Access for Walmart+ Members on Heels of Streamer’s Latest Price Hike
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Walmart is offering Walmart+ members a free Peacock subscription, activated via the benefits section of their account with no additional fees or restrictions
- Peacock announced a price hike on Aug. 18 to $12.99/month, up from $10.99, marking the service's fourth price increase in four years
- Walmart+ is running a $1 first-month trial (regularly $12.95/month), a 92% discount, and members can also opt for a free Paramount+ subscription instead of Peacock
- Peacock does not offer a free trial, making the Walmart+ bundle one of the only ways to access the streamer at no incremental cost
- Walmart+ perks also include unlimited free delivery, fuel discounts of up to 10¢/gallon at 13,000+ stations, 25% off Burger King orders, and 5% back in Walmart Cash on Expedia travel bookings
Why it matters: Walmart+ members effectively get a $12.99/month streaming subscription bundled in, neutralizing the immediate sting of Peacock's fourth price hike in four years and giving Walmart another perk to compete with Amazon Prime's included streaming — the $1 trial further lowers the barrier to locking in subscribers before the regular $12.95/month rate kicks in.
Ask SkimNews
