US EV Prices Fall 4.5% YoY in June
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- Kelley Blue Book data shows average EV transaction prices hit $56,238 in June, down 4.5% from a year earlier and marking the sixth straight month of YoY declines, though up slightly from May.
- Tesla's average transaction price edged up to $53,107 in June but remained 2.1% lower YoY — the automaker's smallest year-over-year price decline so far in 2026.
- Tesla Model Y prices fell 2.7% to $51,775; the SUV still accounts for more than 35% of all US EV sales.
- Manufacturer incentives averaged 13% of EV transaction prices in June, nearly double the 7% industry-wide average, as automakers leaned on discounts, financing, and lease deals after federal EV tax credits ended at the end of Q3 2025.
- EVs still cost roughly $6,500 more than the average new vehicle, whose ATP was $49,758 in June, up 0.6% YoY.
- Early estimates suggest EV sales slowed in June vs. May, which had been the strongest EV sales month since federal tax credits expired.
- Hyundai and Subaru are offering 0% APR financing for 72 months on select 2026 EVs including the Ioniq 5, Trailseeker, and Uncharted.
Why it matters: Tesla's Model Y — over 35% of all US EV sales — dropped to $51,775 in June as automakers leaned on incentives averaging 13% of EV prices, nearly double the 7% industry-wide norm. Meanwhile, overall new-vehicle prices rose 0.6% YoY to $49,758, meaning EVs remain about $6,500 costlier than the average new car despite six straight months of YoY declines.
