Fox, Endemol Shine Turn Fear Factor Into Microdrama — SkimNews
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- Fox and Endemol Shine North America are teaming to adapt "Fear Factor" for vertical media consumption as a scripted microdrama series for the My Drama App.
- Endemol Shine North America owns "Fear Factor," which the source describes as an enduring gross-out reality show, and is partnering with Fox on the reformat.
- Vertical media content is expanding at a fast clip and attracting more and more high-profile properties, with "Fear Factor" among them.
Why it matters: Fear Factor moves from a gross-out reality format into scripted, short-form mobile series, giving Fox and Endemol Shine North America a distribution lane beyond the original show's format. For My Drama App, the addition puts another recognizable high-profile property into a vertical media market the source describes as expanding at a fast clip.
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