Fox Global Brings Creator, Microdrama Slate to Mipcom — SkimNews
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- Fox Entertainment Global is shopping a Mipcom slate anchored by creator-made content and microdramas, with President Prentiss Fraser (appointed April 2025) leading the company's presence at the Oct 12-15 Cannes market.
- Fox Creator Studios, headed by Billy Parks, is packaging digital-native creator programming for international buyers, including lifestyle shows, cooking series, stand-up and the sketch comedy "Read the Room" starring Canadian creator Josh Richards, with a cameo by "Obsession" director Curry Barker.
- Fox is leveraging prior deals — 200 microdramas over two years with Holywater (parent of MyDrama and MyMuse, signed October 2024) and 40 scripted microdramas with YouTube star Dhar Mann (January 2025) — and reformatting them as 70-90 minute TV movies with embedded chapters for traditional TV sales.
- "The Christie Brinkley Story", a three-part documentary produced by Lionsgate Studios, was acquired by Fox Global and the Fox Nation streamer, cited by Fraser as a prime example of the multi-party producer-platform-distributor patchwork driving current content deals.
- Fox Global relaunched its international sales operation in 2022 after the 2019 sale of 21st Century Fox to Disney and is now rebuilding under Fraser with a new sales team and partnerships with NBC, Lionsgate and Fremantle.
- Fraser is also hosting a creator cocktail event on the Fox stand at Mipcom, bringing partnered talent directly to international buyers in a move she described as looking "inherently different" from the market 15 years ago.
Why it matters: If creator-led microdramas (200 from Holywater, 40 from Dhar Mann) can be repackaged into 70-90-minute TV movies for global buyers, Fox positions itself as a bridge between TikTok/YouTube stars and traditional TV distribution. Every deal partners Fox with a different major studio — Lionsgate, NBC, Fremantle — making the model flexible but inherently bespoke rather than repeatable.
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