Fox Launches Creator Studios to Scale Creator
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- Fox Entertainment is launching Fox Creator Studios, a new division to develop content and businesses with creators, with the stated mission of helping creators make more money on YouTube, TikTok, in consumer products and 'all manner of ancillary opportunities.'
- Rob Wade (Fox Entertainment CEO) said Gordon Ramsay's social media prowess — including original YouTube content and Fox's investment in Ramsay's pots and pans company HexClad — was the inspiration for going all-in on the creator economy.
- Billy Parks test-drove the business plan with creators before taking the job; one creator arrived with a game show idea and was walked down the hall to 'about four or five other people at Fox' with a combined hundred years of game show experience, per Parks.
- Josh Richards, on Variety's 2019 Power of Young Hollywood Impact List, has aligned with Fox Creator Studios and said the partnership adds 'a massive stamp of approval' for moving into higher-production-value content like his sketch comedy series 'Read the Room.'
- The announcement landed on the opening day of the Cannes Lions festival of creativity, where Wade and Parks were interviewed at the Carlton Hotel and where the article identifies creator marketing as 'the single-buzziest topic of the event.'
- Wade framed the strategic logic as treating each creator 'as a mini media empire unto themselves,' with Fox's role being to bridge content with the businesses around that content — brand deals, product lines, and IRL events.
Why it matters: For creators, Fox's TV-scale distribution and deal-making expertise become a growth engine they can plug into. For Fox, the division extends the company's reach into creator-driven content, leveraging infrastructure it already has. Wade's framing: creators are 'mini media empires,' and Fox can be the partner that monetizes them beyond YouTube views.
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