Ceer Unveils EXOBOT: Saudi Arabia's First EVs — SkimNews
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- Ceer revealed EXOBOT on Monday — its flagship electric SUV and sedan — with Crown Prince Mohammed bin Salman having launched the brand in 2022 through Saudi Arabia's Public Investment Fund (PIF)
- The EXOBOT SUV packs 850 hp from a dual-motor AWD powertrain, a 112 kWh battery offering 560 km of NEDC range, a 0–100 km/h time of 2.6 seconds, and 10–80% recharging in 30 minutes via 800V architecture
- The EXOBOT sedan matches the SUV's 850 hp and 2.6-second 0–100 km/h sprint while stretching range to 670 km NEDC across a 5,260 mm body
- Ceer plans seven vehicles over five years, all built at the Ceer Manufacturing Complex (CMC) — which the company calls the largest automotive production facility in the Middle East
- Ceer's Vision 2030 role includes a projected contribution of roughly $8 billion (over SAR 30 billion) to Saudi Arabia's GDP by 2034 as part of the kingdom's push to diversify beyond oil
- Ceer's supplier partnerships include Hyundai Transys (June 2024) for its three-in-one electric drive system and Rimac for high-performance EDS technology
Why it matters: The Crown Prince is staking PIF capital and Vision 2030 credibility on Ceer as Saudi Arabia's automotive flagship, with a self-proclaimed mega-factory, Rimac and Hyundai Transys partnerships, and an $8 billion GDP target by 2034. The 850-hp, 560-km-spec EXOBOT SUV now faces a commercial reality check: Ceer has yet to announce pricing, and top-comment skepticism about who domestically can afford these specs lingers over the launch.
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