Ford has a ‘secret’ website for its $30,000 EV pickup, revealing a closer look
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- Ford launched a hidden website for its upcoming $30,000 midsize electric pickup, discovered via QR codes concealed in the camouflage of test mules spotted driving around Long Beach.
- The 'secret' site greets scanners with 'Congrats, You spotted a 🦄' and states 'The herd arrives next year,' with Ford confirming it's 'testing this prototype early' ahead of a 2027 launch.
- CFO Sherry House confirmed earlier this month that Ford is building and testing prototypes, with deliveries set to begin in 2027 from Ford's Louisville Assembly plant.
- Alan Clarke, a former Tesla engineer who now leads Ford's UEV platform team, appears in a video on the site calling it the 'exclusive window' into the truck's progress.
- The four-door EV pickup will offer more interior space than a Toyota RAV4 and a lower total cost of ownership than a Tesla Model Y, using LFP batteries and unicasting manufacturing methods.
- A top comment by Dean Reimer questions the $30,000 price point, arguing Ford wouldn't need to compare 'total cost of ownership' with a Model Y if the truck truly undercut it on purchase price alone.
Why it matters: The $30,000 price target would, if met, undercut most EVs on the market and challenge the Tesla Model Y on both interior space and total cost of ownership. But the 'total cost of ownership' framing — rather than a straight price comparison — suggests the sticker may climb above $30K before the 2027 Louisville plant launch.
