Ford’s $30,000 EV pickup was just spotted in the wild for the first time
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- Ford announced that its midsize electric pickup will launch in 2027 with a starting price of about $30,000, aiming for lower cost of ownership than a Tesla Model Y.
- Sherry House, Ford’s CFO, told investors at the UBS Auto and Auto Tech Conference that prototypes are now being built and tested ahead of the 2027 launch.
- Dave Tovar, a Ford spokesperson, clarified that while prototypes have been seen “out in the wild,” they have not yet been driven on public streets, with public road testing planned in Michigan in the coming weeks.
- The Autopian captured the first on‑road sighting of a prototype in Long Beach, noting the vehicle is a four‑door midsize pickup that appears smaller than expected, with a modestly sized bed and a relatively large second row.
- Saleem Merkt, Ford’s senior manager of Advanced EV Aerodynamics, said the new pickup’s aerodynamic efficiency is more than 15 % better than any other pickup on the market today, which should improve range and reduce cost.
- Louisville Assembly plant in Kentucky will assemble the midsize EV pickup, with first customer deliveries slated for 2027.
Why it matters: The $30,000 price point gives consumers a cheaper electric pickup alternative, pressuring competition for Tesla and other premium EV makers, while Ford’s use of megacasting and LFP batteries could cut production costs and improve range, accelerating its move into the mass‑market EV segment.
