Ford admits its $30K midsize EV pickup is actually ‘small’
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- Ford officially reclassified its upcoming electric pickup from "midsize" to "small," a shift first reported by Ford Authority after spy photos alongside a full-size Expedition revealed how compact the truck actually is.
- The pickup is expected to start around $30,000, go on sale in 2027, and deliver at least 300 miles of range.
- Ford's UEV platform uses just two main structural castings compared to 146 in the Maverick, relying on megacasting and other new manufacturing methods to cut costs.
- The truck will use LFP batteries and a flat-battery design Ford claims yields more interior passenger space than a Toyota RAV4, excluding the bed and frunk.
- Ford is upgrading its Louisville Assembly Plant to build the pickup and cited the project as part of the reason for a 10% Q2 sales drop tied to phase-outs of the Escape and Lincoln Corsair.
- Ford has filed a trademark for "Ranchero," hinting the storied nameplate could return on an EV.
Why it matters: By repositioning the truck as "small" and pricing it around $30K, Ford is courting buyers priced out of full-size EV pickups — a segment where rivals have struggled. The UEV platform's simplified manufacturing (two castings versus 146 for the Maverick) could reset cost expectations for affordable EVs if Ford hits its 2027 launch.
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