Ford’s $30,000 EV pickup makes this full-size SUV look massive
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- Ford's upcoming midsize electric pickup was caught on camera driving alongside a full-size Expedition SUV in new spy shots, making the new truck look notably small in side-by-side comparison.
- The midsize pickup is priced at around $30,000 and set to launch in 2027, effectively replacing the now-canceled all-electric F-150 Lightning.
- Ford's Universal EV Platform — the truck's new underpinnings — uses megacasting manufacturing and prismatic LFP batteries as part of a strategy to cut costs and improve efficiency.
- Ford Advanced EV Aerodynamics senior manager Saleem Merkt claimed the pickup's aerodynamic efficiency is "more than 15% better than any other pickup truck on the market today."
- The midsize EV will be Ford's first vehicle with a native NACS charge port and will be built at the Louisville Assembly plant in Kentucky.
- Ford claims the truck will offer more interior passenger space than a Toyota RAV4, despite its compact exterior footprint compared to the Expedition.
Why it matters: With the F-150 Lightning discontinued and Ford's EV losses mounting, this $30,000 pickup is the company's attempt to prove its Universal EV Platform can deliver an affordable electric truck at scale. Holding that $30K starting price — far below any current electric pickup — would test whether Ford can crack the mass-market EV the Lightning never reached.
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