MrBeast Producer, Disney, Women in Fan LatAm Fuel Costa Rica Media Market
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- Costa Rica Media Market expects to host 900 business meetings among 350 international players at its July 14-15 conference, up from 275 attendees in its inaugural edition last year.
- Disney and MrBeast producer Ari Cheren are confirmed attendees; Cheren will meet local producers, location managers, and join familiarization tours through Costa Rica.
- Women in Fan LatAm launches at this edition as an extension of the Sitges Int'l Film Festival's WomanInFan initiative, running alongside the second year of Fantastic Lab Central America & Caribbean and its 24 curated projects.
- Felipe Pacheco, Costa Rica's first Oscar-nominated talent for sound on Ryan Coogler's "Sinners," opens Day 1 with a keynote; a same-day location-decisions panel includes reps from Disney, 20th Century Studios, and Mediapro Studio's Cimarrón Cine.
- Adriana Ramírez of Megatrax leads Day 2's AI panel, while Sitges director general Mónica García and Grupo Mórbido CEO Pablo Guisa debate genre cinema's Latin American expansion.
- Film commissioner Marysela Zamora is spearheading the push to make CRMM the leading audiovisual market for Central America and the Caribbean, with the market organized by Costa Rica's Film Commission, Promocomer, and Essential Costa Rica.
Why it matters: Costa Rica's film commission is leveraging the 275-to-350 attendee jump and Disney/MrBeast participation to position CRMM as a credible alternative to Mexico and Colombia for international productions scouting the region. The launch of Women in Fan LatAm and 24 curated genre projects give Central American and Caribbean talent concrete access points to global decision-makers—moving the market beyond last year's debut toward a sustained industry gateway.
