RioMarket to Launch TikTok Program at Rio Fest — SkimNews
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- RioMarket, the business section of the Rio International Film Festival, will run Oct. 1-11 with a first-ever partnership with TikTok alongside online one-on-one business meetings.
- The market will be held in a renovated warehouse in Rio de Janeiro's port area.
Why it matters: The TikTok tie-up marks RioMarket's first move onto a major short-form video platform — notable for a film market traditionally anchored in in-person dealmaking, while online business meetings signal expanded remote access for international buyers and sellers over the Oct. 1-11 window.
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