Why Does Amazon Want a TV Show Starring Melania Trump? — SkimNews
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- Amazon announced a two-part documentary series about Melania Trump for release on Nov. 20, covering the 2024 presidential transition and the immediate aftermath of Donald Trump’s second inauguration.
- Melania was Amazon’s January theatrical documentary: about $75 million went to rights and marketing, the film earned roughly $16.6 million, and the author described its treatment as “astounding vacuity.”
- Amazon has reportedly discussed rebooting The Apprentice with Donald Trump Jr. as the proposed lead, extending the company’s reported Trump-related programming beyond Melania.
- Jeff Bezos and Lauren Sánchez were among the guests of honor at Trump’s inauguration, illustrating the corporate turn toward Trump that the source links to his 2024 popular-vote victory.
- Amazon is among the tech companies the new Democratic Senate majority has signaled it will subpoena after taking office in January 2027 over donations to Trump’s ballroom project.
- Trump remained president after the midterms, but the source points to Democratic wins from Kansas to South Carolina and the Iran war as turning points that undercut the favorable climate for corporate pro-Trump content.
Why it matters: The source frames the Nov. 20 series as another outlet for Trump to talk up his wife, while Amazon bears the $75 million cost of a film that failed to recoup its price and the political exposure of a president facing a planned Senate subpoena in January 2027.
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