The Boys partners with Call of Duty: Mobile before
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- Sony Pictures Consumer Products is launching a global licensing initiative for "The Boys."
- "The Boys" will have an in-game collaboration with "Call of Duty: Mobile."
- The collaboration is timed with the premiere of the fifth and final season of "The Boys" on Prime Video.
Why it matters: This collaboration expands "The Boys" brand reach to millions of "Call of Duty: Mobile" players.
