Julie Plec's 'Rally' Ordered to Series at Prime Video — SkimNews
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- Prime Video ordered Julie Plec's drama "Rally" to series, set at a hyper-competitive elite tennis academy where ambitious young players confront the loneliness of the sport
- Julie Plec will serve as showrunner and writer; the series stems from her overall deal at Universal Television
- Andre Agassi executive produces alongside Justin Gimelstob, with the project billed as drawing on Agassi's authentic tennis perspective
- The series is produced by Universal Television in association with Entertainment 360 and Amazon MGM Studios
- Guymon Casady (Entertainment 360) said the inspiration came from watching his own kids navigate elite junior tennis at the IMG Academy
- Emily Cummins executive produces for My So-Called Company, calling the project "the most fun we've had at work in a while"
Why it matters: Prime Video is doubling down on prestige sports-adjacent drama, pairing Julie Plec's proven YA audience pedigree (built on The Vampire Diaries) with Andre Agassi's name for authenticity. The IMG Academy origin story signals insider access rather than a glossy procedural, and the Universal Television co-production reflects how streamers increasingly underwrite projects through established studio overall deals rather than owning them outright.
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