Amazon Launches NASCAR Drama *Godspeed* by Joe Pokaski
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- Amazon is developing the NASCAR family drama series Godspeed with writer Joe Pokaski and producers Scott Stuber’s United Artists and Sugar23.
- Amazon has assembled a writers room for Godspeed and plans to begin filming in early 2027 pending Prime Video’s greenlight.
- Godspeed follows Parrish Motorsports, a family‑owned NASCAR team whose owner’s widow Virginia must reunite her family after a fatal crash to preserve the team’s legacy and chase a championship.
- Prime Video’s NASCAR coverage, launched with the 2025 Cup Series, would be complemented by Godspeed if the series is approved.
- Scott Stuber produces Godspeed alongside Patrick Chu for United Artists; Joe Pokaski executive‑produces via Wandering Rocks Productions, and Michael Sugar, Ashley Zalta, and Margaux Swerdloff produce through Sugar23, with Gladys Cheng and Tim Clark producing for NASCAR.
- Joe Pokaski—co‑creator of Underground and showrunner of Marvel’s Cloak & Dagger—adds his experience from Heroes, Daredevil, and Monarch: Legacy of Monsters to the project and is represented by WME and Michael Sugar at Sugar23.
Why it matters: Prime Video secures a scripted anchor that deepens its NASCAR portfolio, likely drawing racing fans to the platform and boosting subscriber engagement, while NASCAR gains a high‑visibility narrative vehicle that can broaden its audience beyond live events. The partnership also gives creator Pokaski a new outlet for his storytelling expertise.
