AMC Greenlights ‘Thunder Road’ Starring Dennis Quaid
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- AMC greenlit the NASCAR drama series “Thunder Road,” starring Dennis Quaid, as announced at the AMC Global Media Upfront showcase in New York.
- Dennis Quaid will portray racing legend Duane Whitlock, known as “The Wrecking Ball,” leading the Whitlock family saga.
- Thunder Road will begin production this summer and is slated to premiere on AMC and AMC+ in 2027.
- John Fusco created the series and serves as executive producer, with Taylor Elmore as showrunner and executive producer.
- NASCAR is partnering on the series, marking the first long‑form drama produced in association with the racing organization.
- Dan McDermott, Chief Content Officer of AMC Global Media and President of AMC Studios, said the partnership with NASCAR and Quaid’s casting aim to deliver a “nonstop thrill ride” for viewers.
Why it matters: AMC and NASCAR both gain a new cross‑media platform: AMC adds a high‑profile sports drama to its slate, while NASCAR secures its first long‑form scripted partnership, expanding its brand beyond live racing to attract viewers, advertisers, and new sponsorship opportunities.
