Netflix Celebrates 10 Years in Korea With Fan Fest, New Titles — SkimNews
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- Netflix celebrated its 10th anniversary in Korea with a two-day fan festival, 'Netflix Janchi,' held in Seoul on Oct. 24-25, drawing thousands of fans and top Korean talent.
- Ted Sarandos previewed upcoming Korean titles including 'Tantara' and 'All of Us Are Dead' Season 2, calling Korea a cornerstone of Netflix’s global storytelling ambition.
- Korean productions have appeared over 200 times on Netflix’s Global Top 10 since 2021, with 'Squid Game' holding the record for longest run at 32 weeks.
- Netflix has partnered with more than 80 Korean production companies since 2016, employing over 20,000 crew and actors and injecting significant economic activity into regions beyond Seoul.
- Unscripted Korean series like 'Physical: 100' have achieved global success, becoming the first non-English unscripted show to top Netflix’s Global Top 10 and spawning international adaptations.
- Korean content drove measurable real-world effects, including a 96% rise in visits to 'When Life Gives You Tangerines' filming locations and a 300% sales increase at a featured restaurant after 'Culinary Class Wars'.
- Netflix invested in local talent development, with over 6,500 Koreans trained through its programs from 2021 to 2025, and more than a third of its Korean titles from 2024–2026 directed or written by first-timers.
Why it matters: Netflix’s decade-long investment in Korea has transformed the global reach of Korean content, generating billions in viewing hours and boosting tourism, local economies, and careers—proving that non-English storytelling can achieve mainstream dominance without relying on U.S.-centric narratives.
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