OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400
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- OpenAI's upcoming AI smart speaker will reportedly sell for $300-$400 per unit, per Bloomberg — well above Amazon's Echo lineup, which ranges from $40 to $240.
- The device is described as 'donut-shaped,' designed to be carried around the home and placed on surfaces like bedside tables or kitchen counters.
- The speaker will be constructed from 'high-quality metal,' feature a 'premium look,' and have distinct 'moving parts,' according to Bloomberg sources.
- OpenAI is partnering with LoveFrom — the design studio founded by former Apple designer Jony Ive — on the hardware, which Bloomberg reports is targeted for release in 2027.
- Apple is currently suing OpenAI over alleged trade secret theft related to hardware; OpenAI has denied the allegations.
Why it matters: OpenAI is entering the smart speaker market at 2-10x the price of Amazon's dominant lineup, in a category the article notes has historically struggled with profitability. The Apple trade-secrets lawsuit adds legal friction to OpenAI's hardware push even as it bets on a premium, design-forward product with Jony Ive's studio.
