OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400
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- OpenAI is developing a donut-shaped, AI-powered smart speaker designed to be carried around the home and placed on surfaces like a bedside table or kitchen counter
- Bloomberg reports the device will sell for $300 to $400 per unit, well above Amazon's smart home speakers, which range from $40 to $240
- The device will be made of "high-quality metal" with a "premium look" and will include unspecified "moving parts," per Bloomberg's sources
- LoveFrom, Jony Ive's design studio, is partnering with OpenAI on the device, which Bloomberg reports is likely to release in 2027
- Apple is suing OpenAI, accusing the AI lab of stealing trade secrets; OpenAI has denied wrongdoing, adding a legal complication to its hardware push
Why it matters: At $300–$400, OpenAI's smart speaker would sit roughly 2x above Amazon's $240 high-end Echo, and the source itself flags that smart speakers 'have not always been profitable' — a pricing gamble compounded by Apple's active trade-secrets suit as OpenAI tries to build a hardware business ahead of a 2027 launch.
