Meta launches cheaper range of AI smart glasses starting at $299 - Reuters
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- Meta launched a cheaper range of AI smart glasses priced from $299, debuting them under the company's own brand rather than as a partner product.
- Mark Zuckerberg said Meta's AI glasses must serve the face before the technology, a directive CNBC frames as part of his continued push to make wearables a flagship category.
Why it matters: At $299, Meta is dropping AI smart glasses into impulse-buy territory well below premium mixed-reality headsets, and Zuckerberg's 'face before tech' remark signals the company is treating wearability and fashion — not specs — as the barrier to mainstream adoption. If Meta can make glasses people actually want on their faces, the category shifts from gadget to accessory.
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