Volvo Electric Semis Land in American Truck Simulator
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- Volvo Trucks added its VNL and VNR Electric semi trucks to American Truck Simulator, making them the first-ever battery-electric trucks featured in the game.
- Peter Voorhoeve, president of Volvo Trucks North America, called the partnership a way to introduce both Volvo's diesel and BEV trucks to millions of truck enthusiasts worldwide.
- American Truck Simulator has a player base of over 7 million spanning casuals, truck enthusiasts, and professional drivers, and is built around hauling cargo and building logistics empires rather than racing.
- Volvo VNR Electric was the first heavy-duty electric truck introduced in the US and Canada in 2020, with more than 750 units now operating across the continent and collectively logging over 30 million miles.
- Volvo VNL Electric debuted earlier this year at the ACT Expo with a new e-axle configuration, ePTO tech, and longer range than the regional-haul VNR.
- The latest game update lets virtual drivers explore Arizona deserts, downtown Chicago, and stretches of historic Route 66.
Why it matters: Volvo secures a first-mover marketing slot inside a 7-million-player enthusiast community that no rival BEV brand has claimed yet, while pairing it with real-world credibility: the VNR Electric fleet has already cleared 30 million miles on North American roads. The placement gives Volvo a soft pitch to drivers and fleets who may eventually spec a battery-electric truck.
