BYD turned its luxury EV into a Swiss auto piece of jewelry, and it sold for a record $800,000+
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- BYD sold the one‑off Denza Z9 GT Chopard Edition for 5.55 million RMB ($815 k), the highest price ever paid for a Chinese luxury brand vehicle.
- Chopard partnered with BYD to embed amethyst and violet gemstones, 18‑carat rose‑gold watches, and the brand’s “C” logo throughout the car’s interior.
- Denza Z9 GT Chopard Edition features BYD’s Blade Battery 2.0 and Flash‑Charging system, achieving a 10 %‑to‑70 % charge in five minutes and a 1,036 km CLTC range.
- Cannes Film Festival hosted the black‑tie unveiling and donation event, positioning the festival as a platform for luxury automotive branding and AIDS‑research fundraising.
- Daniel Craig was hired to promote the Z9 GT in Europe, where BYD opened orders at €115,000, a price three times higher than the Chinese market but still below the Porsche Panamera.
Why it matters: BYD gains global prestige and a foothold in the European luxury EV market; Chopard gets high‑visibility branding; AIDS research receives a sizable donation, while established European automakers face heightened competition from a Chinese entrant.
