Instagram Edits App Adds AI 'Creative Assistant' — SkimNews
Get the Tech newsletter
Daily tech — startups, AI labs, chips, the launches that shape the next decade. Free.
- Instagram announced Wednesday that its standalone Edits app will now include an AI "creative assistant" that gives users feedback on their posts
- The AI creative assistant pulls data from a user's Instagram account and offers content suggestions (the announcement text was truncated)
- Instagram is the latest social media platform to add built-in AI-powered features aimed at giving users feedback on their posts
Why it matters: By embedding an AI assistant directly in the Edits app — a creator-focused tool — Instagram is moving algorithmic coaching from third-party plugins into its own product. The assistant bases suggestions on each user's actual account data, giving Meta direct influence over how creators shape content for its feed.
Ask SkimNews
