Blumhouse Solicits ‘Victim’ Claims for Rainmaker Promo — SkimNews
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- Blumhouse launched the spoof ad Friday across its social channels and “The Van” newsletter, asking people who feel “personally victimized” by a Blumhouse movie or series to file complaints at bit.ly/blumhouseclaims for collection and sharing on social accounts.
- Blumhouse states in the fine print that no real lawsuit or legal claims are being made, while declaring viewers’ trauma valid and adding that the studio is prepared to argue it “in front of absolutely no one.”
- USA Network scheduled The Rainmaker’s second Season 2 episode for Friday; the series is also on Prime Video, where it ranked No. 9 across all U.S. content Friday.
- Karen Barragan said the campaign was intended to celebrate The Rainmaker in a way true to Blumhouse, bridge its worlds, speak to existing fandom and expand the audience, following “many, many” discussions with lawyers.
- The Rainmaker was USA Network’s most-watched freshman series in seven years and the most-watched new scripted TV series across cable in 2025.
Why it matters: USA Network and Blumhouse have a concrete audience to market: The Rainmaker was 2025’s most-watched new scripted series across cable and ranked No. 9 across all U.S. Prime Video content Friday. By collecting viewers’ spoof complaints and sharing them on social channels, the campaign turns audience participation into a direct Season 2 promotional channel.
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