Blumhouse Solicits Mock Claims for “The Rainmaker” — SkimNews
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- Blumhouse launched a spoof ad Friday across its social channels and “The Van” newsletter, inviting viewers who felt “personally victimized” by a Blumhouse movie or series to submit complaints through bit.ly/blumhouseclaims.
- The Rainmaker campaign’s fine print states that no real lawsuit or legal claims are being made, while Blumhouse says it will collect the submitted complaints and share them on its social accounts.
- Karen Barragan said the idea was to bridge “The Rainmaker” and Blumhouse’s existing fandom, expand the audience and remain true to the studio; she added that the concept required “many, many discussions with lawyers.”
- USA Network scheduled Season 2, Episode 2 for Friday, while the season is also available on Prime Video and ranked No. 9 across all U.S. content on Friday.
- The Rainmaker was USA Network’s most-watched freshman series in seven years, and Season 1 was the most-watched new scripted TV series across cable in 2025.
Why it matters: For USA Network, the campaign ties audience expansion to a show with concrete traction: No. 9 across all U.S. content on Prime Video Friday, and Season 1 was cable’s most-watched new scripted series in 2025. Blumhouse says the spoof also bridges its established fandom with a new season, so the promotion is aimed at both communities.
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