Major Livestock and Animal Agriculture Companies Are Making Climate Promises They Aren’t Keeping
Get the Energy newsletter
Daily energy & climate — solar, EVs, oil, the policy fights and tech bets shaping the transition. Free.
- JBS ran a full‑page New York Times ad in 2019 promising net‑zero meat, then in 2020 pledged to hit net‑zero emissions by 2040.
- PLOS Climate study examined 1,200+ meat‑industry climate claims and classified 98 % as greenwashing.
- Letitia James sued JBS’s U.S. unit in 2024 for misleading the public about its climate goals.
- Jennifer Jacquet notes the industry spends millions to downplay livestock’s 16.5 % share of global GHG emissions.
- The New York Times was the platform for JBS’s 2019 ad that sparked the current scrutiny.
Why it matters: Consumers lose trust and investors risk billions as 98 % of meat‑industry climate pledges prove false, while regulators face pressure to enforce stricter disclosures before climate targets slip.
Ask SkimNews
