✦ For YouGeopoliticsTechFinanceHealthEnergySportsCulture◆ SN Last Week★ Saved

Ford bids farewell to the F-150 Lightning as new Fathom and EREV pickups near — SkimNews

By Electrek · Summarized & edited by · 2026-09-10
Ford bids farewell to the F-150 Lightning as new Fathom and EREV pickups near

Get the Energy newsletter

Daily energy & climate — solar, EVs, oil, the policy fights and tech bets shaping the transition. Free.

Why it matters: Ford is essentially conceding that premium-priced electric pickups like the $50K–$80K F-150 Lightning lost at retail, and is pivoting to a sub-$30,000 midsize EV plus a gas-extended EREV — a hedge that acknowledges battery-only trucks haven't found a mass-market price point, even as the company promises existing Lightning owners continued support.

Share this story

Ask SkimNews
More energy → Read original →

Get the Energy newsletter

Curated energy stories, every morning. Free.

No spam. Unsubscribe anytime.