Ford’s affordable EV pickup is named Fathom, and it will start at $28,350
Get the Energy newsletter
Daily energy & climate — solar, EVs, oil, the policy fights and tech bets shaping the transition. Free.
- Ford revealed its affordable midsize electric pickup will be named Fathom, with pre-order prices starting at $28,350 (plus a $1,595 delivery fee) to compete in the ~$30,000 EV segment.
- Fathom will go on sale in early 2027 as the first vehicle built on Ford's new Universal EV Platform, with a built-in NACS port; prototypes have already been spotted testing at Tesla Superchargers.
- Ford chose the name Fathom for its meaning—"to penetrate and come to understand"—rather than a random alphanumeric string, framing it as capturing the engineering challenge of hitting that price point.
- The Fathom will offer more passenger volume than a Toyota RAV4 (excluding the bed and frunk), and every model includes a large high-resolution touchscreen, wireless Apple CarPlay and Android Auto, BlueCruise, bidirectional charging, and a digital key.
- The Fathom will be the first vehicle with Apple Maps built in for turn-by-turn directions, EV routing, and battery preconditioning, with Ford using that road-level data to advance BlueCruise hands-free driving.
- Ford expects at least 300 miles of range, using prismatic LFP batteries sourced from its BlueOval Battery Park in Michigan and megacasting manufacturing methods to cut costs and maximize interior space.
Why it matters: At $28,350, the Fathom prices Ford directly into the affordable EV segment with standard features (BlueCruise, bidirectional charging, NACS port, Apple Maps) that competitors typically gate behind higher trims. The combination of LFP batteries, megacasting, and an Apple data-sharing partnership shows Ford leaning on manufacturing efficiency and software integrations to reach a sub-$30K price point rivals have struggled to match.
