Ford reveals Fathom EV pickup prices in the US and Canada
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- Ford Fathom EV pickup will start at $28,350 in the US (excluding a $1,595 delivery fee) and CA$38,690 in Canada including a CA$4,000 federal EVAP incentive, with pre-orders opening in both countries in early 2027.
- Ford confirmed the Fathom targets "the heart of the affordable EV market" and will offer more passenger space than a Toyota RAV4, positioning it against mainstream compact SUVs on interior volume.
- The Fathom comes standard with a large high-resolution touchscreen, bidirectional charging (V2H and V2L), a digital key, Apple CarPlay, Android Auto, and BlueCruise capability on all trims.
- Ford named the Fathom the first vehicle with Apple Maps built in, offering turn-by-turn directions, EV routing, and battery preconditioning on the native display; Ford will also use Apple Maps data to develop next-generation BlueCruise hands-free driving.
- The Fathom carries a native NACS port, and two prototypes were spotted charging at a Tesla Supercharger in the US last month, locking Ford into the Tesla charging ecosystem.
- Ford has not yet released battery specs or official range figures, though the automaker's focus on efficiency and aerodynamics points to at least 300 miles of range, with the standard-range model likely delivering slightly less.
- Pre-orders open for the standard-range model first in both the US and Canada in early 2027, and pricing does not include dealer or delivery fees.
Why it matters: At $28,350 in the US, the Fathom undercuts most current electric pickups and lands in the same affordability bracket Ford says it's targeting for mass-market EV adoption. The Apple Maps integration gives Ford a differentiating software story it can market while battery and range details remain undisclosed.
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