LeBron James launches YouTube golf channel
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- LeBron James launched a YouTube channel focused on golf, debuting with a 90-plus-minute video of a Scotland golf trip he took in June with 2016 Cleveland Cavaliers teammates Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson, and Channing Frye.
- The debut video's description invites viewers to "follow along" as James plays "some of the world's greatest courses," with promises of "great local food, wine, and a whole lot of laughs along the way."
- The featured 2016 Cleveland Cavaliers team won the NBA championship with a historic comeback against the Golden State Warriors, ending Cleveland's 52-year title drought.
- LeBron James signed with the Philadelphia 76ers after considering a return to the Cavaliers, calling the move the final free agency decision of his NBA career.
- Speaking at the CNBC Sport x Boardroom Game Plan Summit in New York City in July, LeBron James said his golf goal is to open doors for inner-city kids "to be able to go to country clubs at 7, 8, 9 years old and be able to go out and caddy or be able to go out and rent clubs and be able to be coached and play the game of golf."
Why it matters: James is explicitly tying a personal content venture to a stated youth-access mission, using his platform to normalize golf for kids who have historically been shut out of the sport. With this arriving alongside his final-career free agency move to the 76ers, the channel functions as a legacy project, not just a side hustle — and his stated ages 7-9 target puts the effort squarely at the youth-pipeline stage rather than at the professional level.
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