LeBron James launches YouTube golf channel
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- LeBron James, 41, launched a YouTube golf channel on Saturday with his first video — a 3-vs-3 scramble filmed in Scotland during a reunion trip with 2016 Cavaliers title teammates
- The first-round matchup paired James with Richard Jefferson and Kevin Love against J.R. Smith, Channing Frye, and Tristan Thompson, with Thompson 'clearly' a first-time golfer
- J.R. Smith, Channing Frye, and James returned the next morning for a second round after rain cut day one short, with the other three sitting out
- The video includes a candid conversation about post-career identity loss, with Smith and Jefferson saying they still haven't come to terms with retirement from professional basketball
- James plans to release one video per month on his channel, documenting his golf journey after previously playing a round on the Bob Does Sports channel earlier this year
Why it matters: James is entering YouTube golf — a saturated genre where personality and banter drive subscriptions — with monthly uploads built on genuine camaraderie from his Cavaliers era rather than pure celebrity wattage, making his longtime friendships the channel's core selling point.
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