Honda goes all-in on EVs in a multibillion dollar market: commercial lawnmowers
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- Honda began production of the all-electric ProZision Autonomous ZTR at its North Carolina Power Equipment factory in January, with units now reaching dealers.
- The ProZision Autonomous uses GPS, LiDAR, radar, and 360-degree visual sensors to reproduce a taught cutting path within roughly 3 cm (1.25 inches) of accuracy, after a landscaper drives the property once.
- Honda's autonomous mower is powered by a 48V battery system driving five individual brushless electric motors and is offered with 54-inch or 60-inch cutting decks.
- Pricing starts at $32,999, making it a direct play for the $2 billion US commercial lawnmower market, with potential eligibility for local utility and government tax incentives.
- Honda Power Equipment is targeting a market under regulatory pressure — over 100 US cities and counties have adopted restrictions or outright bans on gas-powered landscaping equipment, with more enforcing strict noise ordinances.
- Minoru Kato, General Manager of Motorcycle and Power Products Operations at Honda Power Equipment, said the mower was developed to address aging-workforce and labor-shortage challenges facing landscaping businesses.
Why it matters: Commercial landscapers facing a tight labor market and mounting gas-equipment bans now have a $33,000 autonomous electric option from a major OEM — shifting the turf-care industry from operator-dependent gas mowers toward teach-and-repeat AI machines that one worker can supervise across multiple properties.
